Sponsor a Brain is a school-approved, community fundraising campaign that supports shared student programs and experiences for the school year.

Families participate by sponsoring one student’s “brain” for the year, which counts toward collective school-wide goals and rewards that students experience together.

There are no products, subscriptions, or ongoing commitments.

The campaign runs for a limited time and is coordinated with the school, PTA, and Student Council.

Families choose a support level, enter their student’s name and advisory class, and complete participation online. Each sponsored brain contributes toward shared school-wide participation milestones.

Progress is tracked collectively, not by individual donation amounts.

Short answer:
Because it works and because it creates a shared moment students actually care about.

Longer answer:
In 2025, “67” became a widely recognized meme and shorthand among students for something big happening, a goal being hit, or a moment everyone’s waiting for. You’ll see it referenced in music, social media, and school conversations - often without explanation - because kids already understand what it signals.

We chose 67 intentionally because:

• It’s memorable and easy to rally around

• It creates a clear finish line instead of a vague, open-ended fundraiser

• It gives students something concrete to watch, count, and celebrate together

In Sponsor a Brain, 67 represents one fully sponsored brain for the school year. When students and families hit 67, it unlocks shared moments the entire school experiences together.

Is it a meme? Yes.
Is it also a structure that drives focus, momentum, and participation? Absolutely.

The number isn’t the point - the shared goal is.
67 just happens to be the simplest way to get everyone aligned and excited at the same time.

About one minute.

On launch day, families select a support level, enter their student’s name and advisory class, and submit. Participation is confirmed immediately.

There’s no setup required ahead of time.

No.

Sponsor-A-Brain does not rank, compare, or pit students against one another in any way.

There are no leaderboards, no individual goals, and no actions students can take to outperform peers.

Participation decisions are made by families, not students.

Sponsor-A-Brain has two layers:

1) Limited early recognition (time-based)
Programs like Club 67 and 67 Passes recognize the first families who choose to participate.

• These are first-come, family-driven

• They are time-based, not performance-based

• Students cannot influence access

2) School-wide celebrations (participation-based)

As overall participation grows, shared experiences unlock for the entire school.

Both layers work together:

• Early recognition creates momentum

• School-wide milestones create inclusion

No - because timing is not competition.

Competition requires:

• comparison between students

• performance, selling, or fundraising

• pressure to outperform others

Sponsor-A-Brain has none of those.

Families simply choose when to participate.

There is nothing a student can do to affect the outcome.

No.

• Students are not asked to fundraise

• Students are not asked to recruit others

• Students are not ranked or compared

Access is determined entirely by family timing, not student behavior.

Sponsor-A-Brain intentionally balances urgency and inclusion.

• Limited early recognition creates excitement and momentum

• School-wide milestones ensure everyone benefits together

This structure keeps the program:

• simple

• low-pressure

• compliant with school guidelines

• focused on community, not competition

Students experience:

• school-wide celebrations

• shared moments with peers

• recognition tied to participation milestones

They do not experience:

• pressure

• comparison

• competition

• fundraising expectations

No.

You can participate anytime while the campaign is open. There’s no competition, no rush, and no penalty for participating later.

Launch day simply marks the opening of the campaign.

“One year” refers to supporting this school year’s shared student programs and experiences, not a 12-month commitment.

Sponsor a Brain is designed to fund school-wide moments that students experience together, regardless of when a family participates during the year.

Even when the campaign launches mid-year, participation helps power:

• Programs already underway

• Upcoming experiences later in the school year

• Shared rewards the entire student community benefits from

There are no renewals, rollovers, or ongoing commitments. Each campaign stands on its own for the current school year.

Sponsor a Brain is a community-based fundraiser, not a per-student allocation.

While families are asked to identify their student for participation and recognition purposes, funds are pooled to support shared, school-approved programs and experiences that students earn together.

This approach ensures:

• No student is singled out

• All students benefit collectively

• Rewards are based on community participation, not individual contribution amounts

The focus is on shared impact, not individual accounts.

No. Sponsor a Brain supports school programs and experiences, not individual students.

Just like field days, assemblies, spirit events, or school activities funded through the PTA, these are things your child participates in with their classmates.

Families participate by sponsoring a “brain” to show support for the school year — not to fund a specific student.

Your child benefits by being part of the experiences the school unlocks together.

Sponsor a Brain is designed to make fundraising simpler and lighter for families.

Instead of multiple fundraisers throughout the year — each with different goals, deadlines, and expectations — families can choose one simple way to support the school year.

Sponsoring a single “brain” lets you:

• Support programs your child participates in

• Choose an amount that feels comfortable

• Avoid repeated fundraising asks later in the year

There’s no expectation to give more, cover other students, or participate multiple times.
One choice. One school year. Done.

Yes.

If you have more than one student at this school, you may include additional student names during checkout so their participation is acknowledged.

Each family decides how they’d like to participate... there’s no requirement to sponsor more than one student.

Rewards and experiences are unlocked based on overall school participation, not individual contribution amounts.

This campaign is designed to be inclusive and community-focused. Every participating student helps move the school closer to shared goals.

Support from this campaign helps fund school-approved programs, activities, and shared student experiences for the school year.

Specific outcomes and milestones will be shared through campaign updates as participation progresses.

The campaign is organized in collaboration with the school, PTA, and Student Council, and managed through the Sponsor a Brain platform.

This structure allows the school community to participate easily while keeping the process simple and consistent across campaigns.

Only the information needed to acknowledge participation is collected.

Student names and advisory classes are used to ensure participation is credited correctly. Personal information is handled securely and not shared publicly.

If you have questions about participation, you can reach out using the contact link on this page or refer to campaign updates for the latest information.

Additional updates will be posted throughout the campaign.

Yes - parts of them are.
We used AI to create something fun, fast, and memorable while keeping resources focused on students.

Is it perfect? No.
Is the message clear? Absolutely.

The goal is connection, not Hollywood.
And yes - the kids loved it.

TeamBrain is a nonprofit focused on brain health - especially during the most important formative years of childhood and adolescence.

At its core, TeamBrain exists to support young minds by helping communities invest in the experiences, programs, and moments that contribute to healthy brain development.

Brain health isn’t just medical - it’s social.
And social connection is a critical part of how young brains grow, learn, and thrive.

Sponsor A Brain is one of the ways TeamBrain helps turn brain health values into real-world impact.

Funds raised through Sponsor A Brain support:

School programs and initiatives

Enrichment activities

Experiences that help students feel connected, supported, and engaged

These moments matter - they shape confidence, learning, resilience, and long-term brain health.

TeamBrain’s role is to ensure those formative experiences are protected, funded, and accessible.

Because the brain develops through experience, connection, and environment.

Supportive schools, engaging programs, and shared community moments play a powerful role in:

• Learning and focus

• Emotional regulation

• Social development

• Long-term well-being

By supporting schools, we’re supporting the conditions that help young brains grow strong.

No.

TeamBrain is a community-focused nonprofit, not a medical provider.

Our work centers on:

• Awareness

• Education

• Community support

• Early investment in healthy development

Any medical care or testing exists separately and is never required to participate in Sponsor A Brain.